By my understanding, they haven't shot their own US stuff in awhile. Ariel has handled it and been more of a contracted director. Whether this might change in the future with the move, I'm not sure. It's also why they only have matches during the summer instead of seasons and such. I don't know if that means US became too much of a liability, wasn't worth the money, or what. I do know Ariel shoots her own videos pretty regularly for her company. Same style and some are mixed matches.