The object of the game is to run your own Martial Arts organisation and to try to make your org the most popular. You choose who to hire/fire, decide on the matchups etc etc.
The fights are text based (the last 3-4 minutes of the video above shows an example of a fight being simulated) and generated by the computer. The simulation is very deep and realistic. Each fighter can be customized with loads of different stats ie punching power, punching skill, strength, wrestling etc etc - the fighters attractiveness, interview skills, charisma etc etc (all of which can have an effect on the fighters popularity in the game world) can also be fully customized.
The editor with the game makes this very easy to do.
So far I have added at least 900 fictional fighters to the database - the final version will have roughly 1600 female characters of all shapes and sizes.