Congrats to Wildcatz for securing an article that is sure to drive interest in their site and their content.
According to Wikipedia, the Daily Mail is "the United Kingdom's second biggest-selling daily newspaper after The Sun."
Also, interestingly, it "is the only British newspaper whose readership is more than 50 percent female, at 53 percent."
Even if the article was only posted on the Daily Mail online, it will no doubt expose them to many potential new customers.
And, if Mail Online reflects similar percentages of female readership, perhaps the article will be a source for new participants.
Thanks for the link!