Just to elaborate though. Though I stand by my original point that a genuinely good catfight sells like hotcakes, its length becomes an irrelevance. I don't agree that planned one submission catfights are appealing or a good idea. In fact, one submission catfights are particularly dumb on the producers part.
You have two sexy catfighters, you can have them fight for best of 3 submissions, or preferably 20 minutes and the most submissions at the end of the 20 minutes wins. But to deliberately choose to end such an amazing spectacle of two beautiful women catfighting each other after the first submission is probably the dumbest concept any producer could come up with. Additionally, the small minority of fans who argue for this, (a minority that definitely needs to be ignored if a producer wishes to be successful) seem to provide very weak arguments to legitimise the one submission catfight format. These arguments tend to fit into two particularly poor argumentative formats:
1) cheap priced catfights
2) short catfights are more like real catfights
Both the above can be easily demonstrated to be weak and unconvincing points of view that can be easily undermined.
1) re: Cheap priced catfights. These appeal to the economically minded catfight fan who will prefer to purchase several cheap catfights as opposed to one good higher priced catfight. No problem, these customers do exist. But this does not mean a producer has to produce catfights purely for these cheapo orientated fans. Just do what some clever producers do. Film a 20 minute catfight, release it, then release individual short clips at a lower price on Clips4sale for the tight fisted crew. That way, the catfight fan and the Scrooge catfight fan are both satisfied. However, DO NOT film one submission catfights when you are presented with the situation of having two attractive women willing to fight for money for you. It may be a one off, these girls may have one fight, and then decide catfighting is not for them. To waste that amazing situation in life by orientating it to artificially end after one single submission is the highest expression of stupidity and clear lack of intelligence on the part of a producer. If the women never fight again, you have severely let down all catfight fans by not filming this event for longer, it's never going to happen again, so why choose to artificially restrict it to less than 5 minutes? You may please a few tight fisted scrooge catfight fans. But you've done the rest of the catfight community, and yourself a massive disservice and monumental FAIL, e.g. you stopped the girls fighting... you dumbass!
2) re: short fights are more realistic because they are like real catfights. Easily refuted, an arranged commercial catfight is not a real catfight. A producer has a large degree of control over the length of a commercial catfight if the women are willing to continue. In a real catfight, that is not the case, the audience has no control other than gauding the fighters to keep fighting. That's the brilliant advantage of a commercially produced catfight, i.e you can instruct the catfighters to fight for a set period of time or number of submissions, i.e. prolong this most exquisite event of seeing two attractive females catfight each other. What utter idiot would choose to do away with the great advantage of prolonging a catfight that commercially produced catfights gives us by artificially and prematurely stopping a fight after one submission. There is zero advantage to this, it's a phenomenally half-witted thing to do. Why stop something prematurely that is so absolutely amazing to watch and experience?
The problem with catfight fans is that for some reason they have a tendency to assume producers have some special knowledge about making catfights. They don't, they have about as much knowledge as the rest of us; and although at times they get the ingredients and recipe correct and produce some classic catfights that we all love, they also frequently mess things up and are clearly not thinking ahead of themselves, examples being:
Unfair imbalanced matchups for new catfighters: Catzreview, (then to a lesser extent, but are now learning from previous mistakes) BF UK, ECC
Prematurely aborted fights: CCC
Minutely Small mat fighting area: ECC
Camera view obscuring ring ropes: Catzreview
Strangely neurotic interference in fights when going off mat: ECC
Producer annoyingly calling a submission on behalf of the catfighter: ECC
Unattractive hair buns that make the women look masculinized and dykey: Catzreview
Over emphasis on body slapping with no training given to teach other fight moves/holds: BF UK
Intermittent sub VHS grainy product video download quality: ECC & BF UK (i.e. the quality of the picture on some of these companies video downloads is far inferior to that of a VHS video produced in the 1980's)
Over priced product: ECC
And the reason for some of these blunders at times are just plain inexperience in what they are doing. They are still learning. Being a catfight fan for many years does not by default make you a good producer.
Production wise, Foxy Combat and DWW (when Gunther produced the catfights) were/are the market standard. This is because they have learnt what makes a good fight and how to film that fight.
That said, and so as not to besmirch the smaller producers too much, some of them have contributed advances to the catfighting industry too:
ECC: A return to face slapping, choke submissions, recruiting amazingly sexy women, interesting pre-fight preamble, genuine competitive girly catfighting, trash talk orientated catfights, genuine needle.
Catzreview: Genuine competitive hard fought aggression, catfights featuring women who have a genuine need to win, needle, hairpulling in British female fighting.
CCC: High standard video quality, excellent pre-fight interviews, good production values, economically priced.
BF UK: Hairpulling in British female fighting, catfighters interacting with fans on their forum, catfighters honestly talking to fans on forum about their catfights.