I did not see urgency touching upon this the last time, but OK, for the sake of argument, I bite and accept the premise, that it wouldn't be something entirely new. More specifically I accept other people thinking it's feasible. I think on the other hand that in certain aspects we have crossed both the Jordan and the Rubicon.
New material understandably means new models. It's not impossible they wouldn't come from the Danube region, which would make the company in name only (then again, Bacardi isn't in Cuba either). Today's Danube region is by far not the same as it was 2 decades ago, which includes Austria. The level of xenophobia is so tangible, that a model like the late Nadège would have to fight for real regardless of what the competition is. That's because, in order to hide their own shortcomings, the countries in the area talk way more about people being in, or coming to Europe who is not white, than they talk about the welfare of their own citizens. Some even envision this as a crusade, right out of the Middle Ages. Except unlike Europe's Western part, those men are in power.
They also like to dictate to women what they should do, so at least the reason why some models worked in Austria instead hasn't changed. Only now Austria as legally as possible wishes to oust migrant workers from the Schengen Zone, including the "keen eye" on corporations who have non-Austrians on their payroll. These all have an effect right out of the gate before even a minute of new material could be shot (including the fact that non-Austrians can't earn less than Austrians). To this comes the fact that starting from this December, companies in one country can't charge you more only because you live in the other country.
All in all, this is one strong headwind in the current climate.